FOR TECH PARTNERS

Give customers a stronger reason to choose you.

Turn your expertise into a differentiated commercial offer for the customers you want to win.

Channel Intelligence helps small and mid-sized tech partners focus their opportunity and build a practical path to repeatable growth.

WHERE IS YOUR BUSINESS TODAY?

A shared ambition. An approach that fits your stage.

Team sizes are a guide—we’ll help you find the right fit.

Small tech partner businesses

Typically 1–15 people

A clearer focus for you and your business.

Choose your target customers, shape an offer they value and know where to focus your effort.

Explore the Small Business Approach

Mid-sized tech partner businesses

Typically 16–40 people

A stronger commercial direction your team can deliver.

Focus your growth opportunity, sharpen your offer and align the people needed to take it to market.

Explore the Mid-Sized Business Approach

SMALL TECH PARTNER BUSINESSES

Make your next commercial move a focused one.

Whether you’re building a new business or finding a fresh direction, we work with you as the owner to choose your target customers, shape your offer and focus your next steps.

  1. Know where to focus.

    Target customers whose needs fit your strengths and capacity, so your effort goes into the opportunities that matter.

  2. Make your value easier to buy.

    A differentiated offer built around those customers, with a clear reason to choose you and an approach you can confidently deliver.

  3. Move forward with manageable priorities.

    Practical steps to reach customers and take your offer to market, shaped around your time and resources.

MID-SIZED TECH PARTNER BUSINESSES

Turn established capability into your next commercial advantage.

Whether growth has slowed or new opportunities are emerging, we work with your leadership team to focus your commercial direction and align the people needed to deliver it.

  1. Focus the commercial opportunity.

    Defined target customers and a shared understanding of where your business can build profitable, repeatable growth.

  2. Align your offer and your organisation.

    A differentiated offer with clarity across the people responsible for selling and delivering it.

  3. Turn direction into coordinated action.

    A focused path to market with priorities, ownership and measures of progress—supporting expansion, modernisation or business value.

THE COMMERCIAL DIFFERENTIATION PROGRAM

A focused engagement to move your business forward.

Our flagship program helps turn commercial ambition into a differentiated offer and a practical path to market.

12 weeks

Built around your business

We agree the commercial focus and scope upfront, working with the owner or the leaders needed to move it forward.

Fixed fee

Active support throughout

We challenge assumptions and work with you to shape an offer your business can confidently take to customers.

Agreed outcomes

A defined commitment

Your proposal confirms the scope, fee, duration and participation, with regular working sessions to keep progress moving.

CHANNEL EXPERIENCE. PRACTICAL BUSINESS UNDERSTANDING.

A commercial direction your business can act on.

Channel Intelligence draws on Microsoft ANZ channel leadership experience and practical work helping tech partners turn priorities into action.

YOUR QUESTIONS ANSWERED

A few practical questions

LET’S TALK ABOUT YOUR NEXT STAGE

What would move your business forward?

Let’s explore the customers you want to win, the value you can bring and the right approach for your business.

Our first conversation will help establish the focus and engagement that fit your ambitions.

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