FOR TECHNOLOGY VENDORS

Beyond the technology. Build the business around it.

Help your partners turn your technology into a compelling customer offer and a profitable, repeatable business.

You bring the product expertise. Channel Intelligence brings a deep understanding of how tech partner businesses operate, make money and grow.

THE NEXT CHAPTER OF CHANNEL GROWTH

The Intelligence Era raises the commercial challenge.

As technology changes how customers work, partners need to connect what it can do with a business outcome customers value—and a commercial offer they can confidently sell and deliver.

Break-fix

Keep technology working.

Cloud

Deliver ongoing services.

Intelligence

Improve how businesses operate.

Helping partners build that business is a growing opportunity for vendors.

HOW WE HELP

Bring partner business expertise into your team, events and programs.

Channel team and SDM training

Equip your partner-facing teams to have stronger business conversations. We help them understand partner priorities, recognise commercial constraints and connect your technology with opportunities the partner can act on.

Build confidence in the conversations that move partnerships forward.

Keynotes, events and workshops

Give your audience a practical perspective on the Intelligence Era and what it means for their business. From internal kick-offs to partner events, we shape sessions around your audience, your priorities and the action you want to inspire.

Make the commercial opportunity relevant to the people in the room.

Partner program development

Strengthen your existing programs with support that reflects how partner businesses operate. We work with you to connect your commercial priorities with the offers, capabilities and business needs of the partners you want to develop.

Help more partners turn the opportunity into a business they can sustain.

WHY CHANNEL INTELLIGENCE

Vendor experience. Partner business understanding.

Channel Intelligence brings together Microsoft ANZ channel leadership experience and hands-on work helping tech partners clarify their direction, strengthen their operations and put priorities into action.

We understand the commercial realities behind a partner’s decisions—from profitability and recurring revenue to delivery capacity and the pressures of growth.

That perspective helps connect your ambitions with what partners need to move forward.

  • Channel leadership
  • Partner economics
  • Practical business development

BUILT AROUND YOUR PRIORITIES

Start with the team, event or program you want to strengthen.

You may need a focused training session, a compelling contribution to your next event or support developing an existing partner program.

We agree the audience, commercial focus, scope and intended outcomes upfront. For broader engagements, we shape an approach that can be repeated across relevant partner groups and adapted to their stage and capacity.

Your team

Strengthen commercial understanding and partner engagement.

Your event

Connect the channel opportunity with your audience’s business priorities.

Your partner program

Add focused business support to the investment you are already making.

LET'S TALK ABOUT YOUR CHANNEL

What would help your partners build more business around your technology?

Let's explore your priorities and where partner business expertise could strengthen your team, your next event or your existing programs.

Discuss Your Channel Priorities
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